Sarojini Nagar Market
Sarojini Nagar Market is located in the South Western region of Delhi and attracts a number of locals and tourists due to its reasonably priced goods. This market place is surrounded by a posh residential colony while the market in itself also caters to the daily needs and necessities of these local and nearby residents. It is famous for garment and fabrics, stylish outfits and other items retailed at unbeatable low prices.
Sarojini Nagar Market is also known as ‘S. N.’ in short by locals and residents. It was established during the 1950s as a local market place to cater to the daily requirements of the Sarojini Nagar Government Colony residents such as the Indian Central Government staff as well as the state Government staff who were allotted a DDA Flat in this colony during the early 1950s. Up till the late 1960s, this colony and its shopping complex was known as ‘Vinay Nagar’ and after the 1970s, this area was officially renamed as Sarojini Nagar in honour of Sarojini Naidu who was an Indian independence activist and poet and also the first lady to be elected as the President of the Indian National Congress and the Governor of Uttar Pradesh state in India.
Sarojini Nagar Market is apt for budget shoppers looking for fashionable designer clothes at very low prices. This market is also popular for retailing affordable imitations of the latest couture design wears before these designs even hit the high end boutiques. This is a pedestrian-only zone and hence one can feel free to walk on the market lanes without the worry of being hit by a vehicle.
Another attraction of Sarojini Nagar Market is the availability of branded goods at a cheaper rate that are retailed here. These are surplus garments of export quality that do not get exported and are sold to various shop keepers at a throw away wholesale price and in turn these shop keepers sell them here at an affordable rate. Be it Levis, Van Heusen, Allen Solly or GAP and many other International brand names, all their cheaper versions are available here at a very low price.
The moment you enter Sarojini Nagar Market, you will witness a string of shops lined along either sides of the market pathways that showcases a range of garments and accessories hanging on strings and displayed for your eyes. Though shopping here is an enjoyable experience, it has a drawback like the absence of trail rooms to try out these clothes; hence, you will have to buy them just by looking and browsing through. This market also has its share of branded showrooms where prices are fixed however, one can bargain with the street shopkeepers to arrive at a reasonable price that is satisfactory to you and the shopkeeper too else you will end up paying an elevated price for these clothes that is a common trick quoted to customers by these shop keepers.
Retail outlets at Sarojini Nagar Market comprise of Bakery shops, Branded outlets, Dairy product shops, Drycleaners, Footwear shops, Home Decor and Furniture shops, Garment shops, Optics shops, Pharmacies, Souvenirs shops and many more. This market place is also dotted with numerous Restaurants and fast food joints that serve a variety of snacks, meals, soft drinks, Ice creams, Milk Shakes, Smoothies, Fruit Slush and all types of sweets too.
Sarojini Nagar Market is also flanked by several smaller markets such as Babu Market [now renovated], Central Market and Subzi Market or ‘vegetables market’. Babu Market is situated at the north-western corner of Sarojini Nagar Market and mainly homes several garment shops and a few food stalls. The Subzi Market is located at the far southern end of S. N. Market and mainly homes a fresh fruit and vegetable market. Fruits and vegetables here are retailed at reasonable prices and is a favourite haunt for the nearby residents who flock here on a daily basis. The Central Market faces the Subzi Mandi and is known for its spice shops. It also homes several furniture stores as well as general departmental stores. The popular Export Bazaar or Export Market of garments is located on the back-streets of this Central market where the surplus export quality garments are retailed on pathways.
Though it is a fun experience to shop in Sarojini Market during weekends and winter months, it becomes a challenging task during the scorching summer months hence do carry a bottle of water and use a hat or cap to protect your selves from the summer heat. It is also advisable to visit this market place during weekdays as weekends can get very crowded and annoying.
Sarojini Nagar Market is easily accessible via road by all means of transport. It also offers a paid parking space for cars and motor bikes. Also note that the Market is opened from 11:00 AM to 8:00 PM on all days and remains closed on Mondays only.